Freto's challenge was to grow into a new phase as a startup independent of its original global company.
Positioning itself as one of Brazil's most innovative LogTechs, Ryto has strategically focused on its relationship with truck drivers and Humanologistics - a concept created by CEO Thomas Gautier before the pandemic that values logistics done by people for people.
Freto is a digital transport company where the best truck drivers and the best loads meet. An organization that was born from the solid know-how of a team with years of experience on Brazilian highways, focused on combating the inefficiencies of the traditional model.
Together, we achieve impactful results!
Media publications
Greater exposure to attract new investments and customers.
Advertising equivalence
Strengthening relations with strategic stakeholders, generating new clients and attracting investors.
ROI
Consolidation as a benchmark in logistics innovation, reaching the top of the tier 1 and 2 materials ratio versus the competition.
Strategy
Unique
Narrative
We created a narrative focused on Humanologistics and data generation, showing Freto’s differential as a human company that knows its clients in depth and therefore delivers the best results.
Relationships
Assertive agendas with journalists, opinion leaders, institutions and the government, passing on the right messages to increase Freto’s awareness in society. We dug up great opportunities with relevant newspapers and this was fundamental for the recognition of other stakeholders.
Digital
Presence
We planned and created impactful LinkedIn posts and articles for CEO Thomas Gautier, reinforcing all his messages and increasing his influence.
Awards and events
We mapped and selected awards, events and connected the company with important institutions in the sector, increasing recognition.
Regulatory
Risk
We mapped regulatory risk and monitor crises, gathering information from entities and the government.
