We are a
senior team of Communication Strategists

We founded Ryto in July 2020 with the desire to create something new and different in the communications market, with national and international reach, and a focus on innovation, technology and business. Our goal was to create a company that would challenge and inspire us, bringing together diverse expertise to cover all the elements that help build a business’s reputation and generate growth.

With a senior team of Communication Strategists, we translate complex businesses to the right audiences, creating and executing synergistic actions that generate exponential results.

Methodology

With an approach that goes beyond traditional communication, Ryto analyzes the market, political, regulatory and economic contexts in order to better position its clients. Using a proprietary methodology with well-defined processes, we understand your business in depth, create a clear strategic plan and report results on a regular basis.

Areas of specialization

At Ryto, we bring together expertise in Strategy, Public Relations, Corporate Communications, Press Relations, Digital Media and Institutional and Government Relations. Our aim is to offer a comprehensive service that contributes to building our clients' reputation and growth.

All services

Learn about RYTO Methodology

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The people of Ryto

Daniela Leiras

Founding partner

Daniela is Co-founder and Partner Director of Public Relations at Ryto. A journalist from PUC-RJ with an MBA in Corporate Communication Management, she worked for 10 years in newsrooms in Brazil and Europe (O Globo, GloboNews, CBN, Band and Radio France International), covering economy, politics, cities and international events. In 2014, she moved into corporate communication, leading communication strategies for companies, including M&A processes, IPOs, restructuring and other capital markets operations, as well as image crisis management and training for executives.

Caroline Frassão

Founding partner

Caroline is Co-founder and Partner Director of Public Affairs at Ryto. She co-founded IRelGov – Instituto de Relações Governamentais do Brasil (2014) and FBE France-Brésil Entrepreneurs, Paris, France (2022). She is also advisor to the Brazilian Chamber of Commerce in France (CCBF) and regional leader (Paris-Brussels-Geneva axis) of Women Inside Trade (WiT). She has extensive expertise in the regulation of new technologies, reputation building, influence and market access. She has a degree in International Relations from the University of São Paulo, a specialization in International Trade Law from the Université de Paris V, France, a Master’s degree in Political Science from the University of São Paulo and a postgraduate degree in Public Affairs from Sciences Po Paris, France.

Marcelo Dias

Partner

Marcelo is Partner at Ryto and General Manager. Graduated in Journalism from Faculdade Cásper Líbero and Social Media from ComSchool. He has worked in communications agencies for over ten years, with experience in coordinating press relations and content production teams, as well as managing social media. He specializes in the financial market, technology and entrepreneurship.