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Our superpowers toolbox

At Ryto, we bring together expertise in Strategy, Public Relations, Corporate Communications, Press Relations, Digital Media and Institutional and Government Relations.

Synergistic Communication Strategy (ESC) Phase 1 : Understand
Synergistic Communication Strategy (ESC) Phase 2 : Create
Public Relations & Press Office
Institutional relations, awards and rankings
Government Relations
Proprietary Content Production
Social media
Access to new markets

Synergistic Communication Strategy (ESC) Phase 1 : Understand

Strategy is the starting point for all our work. Ryto creates a strategy that is totally customized to the reality of your business and in step with the changes in the world.

  • Onboarding meetings
  • Understanding your business strategy and OKRs
  • Market Study
  • Definition of strategic communication objectives
  • Building the Annual Strategic Communication Action Plan
  • Deliverable: Strategic Communication Action Plan
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Synergistic Communication Strategy (ESC) Phase 2 : Create

The process of evaluating and creating the Strategy goes through a proprietary Methodology applied both in Brazil and Europe.

  • Follow-up by Ryto leadership
  • Weekly or fortnightly pilot meetings
  • Actions taken and next omnichannel actions
  • Continuous follow-up via WhatsApp and e-mail
  • Training with spokespeople
  • Deliverables: Q&A, boilerplate, minibios, institutional release, training sessions, first press releases
Schedule a meeting

Public Relations & Press Office

We create a world of multichannel possibilities with the press for innovative businesses, taking into account everything that can impact the business, from new regulations to global trends.

  • Press relations
  • Suggested guidelines
  • Production of releases, boilerplates and minibios
  • Production and editing of articles
  • Relationship agendas
  • Interview follow-up
  • Media Briefings
  • Speech training
  • Media training
  • Crisis simulation training
  • Crisis management
Schedule a meeting

Institutional relations, awards and rankings

We build trust intelligently with key stakeholders to create business opportunities through institutional engagement, events, awards and rankings.

  • Stakeholder mapping
  • Daily real-time alerts
  • Event mapping and rankings
  • Preparing for meetings and events
  • Promotion and participation in meetings
  • C-Level positioning in business leadership and networking groups
Schedule a meeting

Government Relations

We map new regulations, risks and opportunities, bringing your business closer to key regulators.

  • Design and execution of Government Relations strategy
  • Monitoring bills and other regulations
  • Stakeholder mapping
  • Daily real-time alerts
  • Preparing for meetings
  • Engagement with stakeholders
  • Gov-training
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Proprietary Content Production

We are extremely demanding with regard to the high quality of delivery and the entire process involved in capturing and transmitting key messages. We produce texts and other content for the press, social media, websites, blogs and other digital or physical platforms.

  • Ghost-writer for books
  • Texts for various channels, such as branded content, newsletters, websites, blogs, books, etc.
  • Speechwriting for events
  • Building the company’s narrative
  • Ghost-writer for executive profiles on LinkedIn and other social networks
  • Preparation of content for IPOs, M&As and other market announcements
  • Crisis manual
  • Production of podcasts and institutional videos
Schedule a meeting

Social media

Strategy is the starting point for all our work. Ryto creates a strategy that is totally customized to the reality of your business and in step with the changes in the world.

The process of evaluating and creating the Strategy goes through a proprietary Methodology applied both in Brazil and Europe.

  • Social media strategy
  • Planning and executing posts
  • Performance monitoring
  • Production of articles
  • Content production for CEO page (ghost writer)
Schedule a meeting

Access to new markets

We create a personalized and complete communication strategy, designed to facilitate the entry and establishment of your brand in new markets both in Brazil and Europe. We promote the building of a solid reputation adapted to the local market by integrating PR, social media networks, local engagement, funding and regulatory mapping.

  • Mapping development opportunities for startups and innovative businesses
  • Mapping and connecting with Venture Capital funds and angel investors
  • Understanding and translating the local market: culture and communication
  • Personalized sector strategy according to target audience
  • Mapping and understanding the regulatory landscape
  • PR, social media, events, relationship with institutions and government, development of strategic content
Schedule a meeting
Our cases
Freto
Freto is a digital transport company where the best truck drivers and the best loads meet.
ABT
The Brazilian Teleservices Association is the main representative of the telemarketing sector in Brazil
Simplex
Their communication challenges included expanding the customer base and simplifying the understanding of their tools.

Ryto Methodology

Reputation is the mark we leave on the world and therefore needs to be talked about with everyone. To achieve this, we work on several fronts:

Immersion and Goal Setting

The world has changed, the rules of the game have changed,
and the old way of doing corporate communication no longer works. Those who don’t renew will be left behind. To face this new scenario, we start with a deep immersion in your business, defining clear objectives aligned with your needs.

Diagnosis and Mapping

To gain ground in this increasingly complex and information-overloaded world, it is crucial to navigate society’s political,
economic, educational and cultural challenges. We carry out a detailed diagnosis and mapping of the current scenario, identifying specific opportunities and challenges.

Strategic Integrated Communication Plan

Leading transformation while building and maintaining reputation requires a well-defined strategic plan. We develop an Integrated Communication Strategy Plan that speaks the language of your business and audience – all types of audiences – leading people to think differently and trust your value proposition.

Implementation

Moving people today requires a totally different approach, one that is strategic and planned with short-, medium- and long-term objectives. At Ryto, this execution is based on a proprietary methodology built on the extensive professional experience of the partners and the team, covering various fronts of activity.

Dynamic Activity Status

These well-structured rites help us to fully understand your business and continuously monitor the progress of activities. We maintain a dynamic status, adjusting as necessary to ensure the efficiency and effectiveness of the actions implemented.

Cross Measurement with Objectives

Finally, we measure the results against the established objectives, ensuring that we are on the right track to generate high-level results and achieve the desired success.

Partners, Clients, Friends.

“The partnership with Ryto is special for Freto. From the outset, there has been a human and strategic connection, with exchanges that broaden our vision. With genuine interest and expertise, Ryto contributes to our communication and positioning.”

Thomas Gautier — CEO Freto

“Ryto has been essential to our growth outside Recife. With detailed analysis and dissemination strategies, they help take our innovations to the market for our growth on a national level.”

Edisio Pereira Neto — CEO Z.ro Bank

“Ryto is an essential partner. With their support, we give visibility to female empowerment in technology and to issues of technological risk in Brazil, promoting digital literacy for all.”

Marta Shuh — Director Howden

“Ryto helped us communicate our story and connect with the market. With their advice, we gained visibility in strategic channels and events, strengthening our value proposition.”

Marcelo Torres — Chief Financial Officer

“Ryto stands out for its global vision, with Daniela Leiras bringing experience from France and Caroline Frassão from Luxembourg. This is a rare capability among agencies of its size in Brazil.”

Gui Athia — International Consultant

“The partnership with Ryto has been very positive for Pluggy, helping us to communicate ideas clearly and highlight our innovations. I’m grateful for what we’re building together.”

Bruno Loiola — Pluggy co-founder

“My partnership with Ryto goes beyond PR; it’s strategic business building. We work together on innovative projects, even with a common client, focusing on growth and comprehensive results.”

João Lee — Simplex co-founder

“Ryto is an essential pillar in the B&T Group’s communication. With a deep understanding of our business, they develop stories that inform the press, clients and the market, contributing to strategic and relevant communication.”

Sabrina Loiola — Marketing Director B&T Group

“The partnership with Ryto adds great value to our companies. Success comes from a clear understanding of our strategy and objectives, as well as the affinity between the teams, because, in the end, it’s the people who make the difference.”

Luís Augusto Barbosa — former CEO Eternit Group

“Ryto understands businesses of all sizes, especially early-stage startups. With attentive and professional support, they help translate our pains to the media. Thanks to them, we’ve been called the ‘Google of Startups’, boosting our business.”

Luiz Neto — CEO Innovation Intelligence

“The partnership with Ryto has transformed ABT’s communication. With an agile team focused on solutions, Ryto has been decisive in the organization’s growth, generating results right from the start.”

Gustavo Faria — Vice President Brazilian Teleservices Association (ABT)